Jenny Good

Below you can read some things about me and learn how my story relates to your story and your business.

My Focus

I'm a Christian hippie with a soft spot for lemon water and kind people. Serving my commune{ity} matters to me, and that's where I want to focus my energy most in my business. If this space becomes pretentious, I've taken a wrong turn. There's plenty of that already out there; we need more “real” and I want to contribute to that.

I traveled a while to get here…

I didn't know what I wanted to do.

I lingered in a job I didn't love because I had bills to pay and lots of excuses to avoid going after my dream. I thought the people I saw running successful online businesses must know something I didn’t know. I was making money. Outwardly, I looked successful. Inside, I felt unhappy. I wasn’t sure what I wanted to do, but I knew I wasn’t doing it.

It's easy to get stuck. 

My wake up call came on September 27, 2008.

On September 27, 2008, my 12-year-old son went to be with Jesus. It was unexpected. It was soul-wrenching. It was hard. In the days and weeks after I lost Zarse, people shared stories about his passion, kindness and inspiring nature. People never needed to guess about who Zarse was or what he dreamed of doing. He lived with so much passion, and his light was bright and clear. You either really liked Zarse, or you really didn’t. Most people really did.

As I reflected on how Zarse impacted people in the twelve years he was with us, I thought, what if we all lived with such courage to declare our dreams and go after them with all our hearts? What if everyone so bravely shined their lights?

Losing a child prompts you to consider your path. I thought about what really mattered to me and what I wanted to do with my time on this earth. I realized my son had been more courageous than I had been. He showed up raw and real, but I had been in hiding.

It was time to get out from under our “stuff” and to stop hiding behind a job I hated.


My other two children and I traded our 4-bedroom suburban house for a small space in a hippie village. We reduced our "stuff" load and made room in our lives for more love, creativity and joy.

Holly and Christian left public school and I stepped back from a career as the Marketing and Creative Director of a financially lucrative but soul-draining business. I wanted a career that aligned with my values and spoke to my heart; I began life coach training.

On coach training calls, I was fascinated with each coach’s story. I enjoyed helping them discover their niche and differentiate themselves. I was as engaged with helping coaches build their businesses as I was in the coaching itself.

I studied what made some life coaches succeed while others struggled. I noticed that people who were struggling were doing so because they were invisible to their tribe. It wasn’t that they weren’t skilled or that their services weren’t needed. They just weren’t visible to the people who would do business with them.

It took me back to how my son showed up so boldly in his life. Zarse had a strong “personal brand”; he knew exactly who his people were and he had a winning mindset. Those are the same key ingredients for a thriving coaching business.

We need people who can coach the dream *and* understand business.

I became a Registered Profiting From Your Passions Coach. I went back to college and completed a degree with a Marketing focus.

I grew my own coaching practice.

Then, I pulled in all of my experience that would empower me to teach coaches to develop their niches, their brands and their mindsets.

My vision for Soul Print Path and for you...

I envision Soul Print Path as an imaginary forest where you can lose yourself in learning, fun and adventure. I want Soul Print Path to be a virtual retreat space for life coaches, brimming with valuable information and support.

I teach, hold space, coach, listen and guide, as needed. All stops on this adventure are safe places where you can pull up a chair (or a floor pillow!) and discuss your business and your self, over a warm mug. 

You'll find quiet support instead of of loud push tactics and real answers instead of fluff. You'll find clarity amidst chaos, and rustic atmosphere instead of the commonly polished enterprise. 

Whether you work with me or simply come by to read the blog, I hope your experience leads to more inspiration, clarity, clients and truth. Coaching can change the world in a hugely positive way. I hope my contributions help you make an abundant living doing that important work.

Some Other Stuff About Me

I love snow storms

I support unschooling 

I get excited about string lights

British mystery movies? Yes, please

I crochet


I am an advocate of ATV safety legislation, midwifery and natural childbirth - among other things

I want to matriarch a tiny house commune{ity}

Click below and tell me about your coaching practice.