Are you dropping the ball when it comes to the words on your website? Words are one of the oldest and most powerful means of communication. They can harm, give hope, mend pain, educate or pass down important stories from generation to generation. They also hold the power to attract the people who want what you offer, and to inspire them to work with you. Today, I’m giving you 4 easy to implement tips to increase the power of the words you write for your purpose-driven business.
What is copy?
The words you use to sell your goods or services are called copy. Great copy communicates your message in such a compelling way that your reader feels like she connects with you and is inspired to take action. That action might be to sign up for your newsletter, send you an email, comment on a blog post or to do business with you. Your copy can have many different goals and that leads me to tip number 1 for creating copy that inspires action…
Tip 1: Know your goal
Write your intention before you write your copy. When you’re rested and ready to create, take a few quiet moments to think about your goal for your words. What do you want the reader to do? Subscribe to your mailing list? Become a follower on a social media network? Purchase something from you? When you’re clear on what your intention is, write it down and keep it where you can see it as you’re writing your copy.
Tip 2: Make it easy to read
Break your writing into manageable blocks of text. Have you ever started to read something only to see a massive chunk of text all ran together on the page? Doesn’t that make you want to go the other way? It feels overwhelming to see lots of words in one giant block, so break your text into smaller sections with a couple spaces between them.
Tip 3: Reduce your word count
After you finish writing, leave it to marinate for 24 hours. Then, go back and re-read and remove at least 30% of what you wrote. I’ll give that time to sink in….. yes, 30% or more. Leave only what really matters and erase the rest of it. Think of it as decluttering the space so that your important message gets the attention.
Tip 4: Write like you speak
Write the way you’d speak to your ideal client if you were talking over coffee. Would you say: I will tell you all of the things you need to know in order to write great copy. Or would you say: I’ll tell you exactly what you need to know to write great copy. Probably the latter example, right? Use an authentic voice when writing to your ideal client. You want your copy to read like a personal conversation between your ideal client and you. When you re-read your copy, tweak it until it sounds that way.
So there you have it, four easy-to-use ways to make your copy more powerful for inspiring your readers to take action. Even if you decide to hire a copywriter, understanding what makes good marketing copy is essential to knowing if you received quality work.
Two-Minute-Takeaway (Journal Prompt): What are 2 qualities you want your writing voice to carry through to your readers? For example, 2 of mine would be authenticity and helpfulness. Look at your website copy and see if you feel these qualities coming through your words.