knowing how to attract clients is the most useful business skill you can learn.
I'm Jenny, Lantern Tender here at Soul Print Path. As a client attraction strategist for purpose-driven business owners, I've spent years studying what motivates curious prospects to become paying clients. The Soul Print Map is a result of that research and my more than 15 years experience as an entrepreneur. It's a clarity-inducing, focused, no-fluff guide to client attraction.
I pinpointed 4 key areas for attracting clients to your business. I call it the Soul Print Map because it's like a map, guiding your path to attract ideal clients to work with you. Here are the 4 key areas:
1. Your Brand (Essence) - The one thing you have that no other person has is YOU. Your essence. Your unique qualities that create the experience of doing business with you. Your brand makes you stand out so that your community notices you. It's like turning on the porch light so you can be found. People need to see you to work with you.
2. Your Niche (Service) - This is what you do for the community you serve. This set of actions has to answer your community's desires or needs in a direct and compelling way. I can teach you how to know what your community truly wants. It's often not what you think, and not what you're trying to sell. By tweaking your offers, sometimes even just a little, you see a major increase in the number of clients you attract to your business.
3. Your Marketing (Communication) - Marketing is how you communicate your message. Your marketing opens paths for your people to reach you, so they can work with you. The easier and more clearly defined the paths, the more likely your community is to make the journey. The thing is, people who are drawn to purpose-driven businesses don't respond favorably to loud and crass marketing tactics. I'm pretty sure you don't like marketing that way, either. I can teach you how to create inviting pathways to your business without compromising your values.
4. Mindset (Inner Work) - The inner workings of your mind directly impact the outer manifestation of your business. Your energy either attracts or repels your potential clients. And the inner critic can devastate your business, holding you back from seeing the results you want to see. Outer results begin with inner shifts.
With these 4 key areas in mind, I crafted the following ways for us to collaborate to attract more clients to your purpose-driven business. Click on the images to learn more or sign up:
Have a look around the website. There's lots of stuff for you to explore. If you have questions, I invite you to reach out.